solutionsBRAND marketing
The human connection between us is the foundation for procuring any audience or customer; it is the key to how relationships form. Whether it is a relationship between two people, a company and a customer, or an organization and its members, it all stems from the same place–inspired relationships.
Architecting loyalty as a brand requires an understanding of how beliefs and needs align and the process by which we develop connections. The most exceptional brands not only meet expectations, they also communicate why and how they do so in particular ways. Successful marketing activates unique expressions of a brand’s core values through each omnichannel expression. When a customer feels aligned with the same values, the relationship forms.
Being certain that at any moment, on any platform, the core reason for a brands being is manifested in every communication and experience is the only way to guarantee that loyalty will ultimately be achieved.
missionValues-driven fashion BRAND BUILDING, strategy & PARTNERSHIPS through inspired relationships & COMMUNITY.
WHAT WE DOOUR SERVICES
We team up with founders, CEOs, and Marketing departments to activate influence through inspirational story-telling that connects to the hearts and minds of audiences and customers.
Brand Architecture Development —
POLLARD will support the ideation or refinement of new and existing products, services and content to ensure customers relate and engage with your brand organically and effectively
Branding, Art Direction and Design —
We work with brands to launch, re-launch and develop meaningful campaigns through visual story-telling that connects to the hearts and minds of target audiences
Research and Insights —
Our team of seasoned strategists will design and conduct the research required to identify and connect with your target audience and solve your go-to-market challenges
Omni-Channel Marketing and Sales —
We create a roadmap of character consistent, purposeful brand expressions that result in powerful connections for both your brand and your valued partners
Content and Communications Planning —
POLLARD’s content professionals effectively plan, create, deliver, and govern brand content that is conscious and consistent
Advertising Sales and Planning —
Whether interested in selling advertising on your platform, or investing in advertising for your products, we will create a blueprint for effective print, digital, podcast, experiential and social advertising
Brand Partnership Strategy and Sales —
POLLARD will develop a revenue driving strategy that monetizes your brand ecosystem for partners who share your values and objectives
Strategic Partnerships —
POLLARD will help your brand cultivate a larger audience by teaming up with brands that provide mutual benefits, shared values and similar customer profiles
Collaboration Strategy —
A new era of product collaborations has begun. We will help you define how to approach a profitable strategy for product capsules and collaborations that is both modern and ethical
Our Workcase studies
STUART WEITZMAN
CHLOÉ
TOD’S
ANDREW MARC