case study

tod’s

PRADA Sales, PR Events, Ecommerce, Editorial Integrations, Advertising 
2019— IN PARTNERSHIP WITH goop

The Italian heritage shoemaker invented the driving moccasin in the 1950’s to be equal parts functional, beautiful and comfortable. In 2019, the house launched the My Ride campaign and engaged goop to help them re-claim the gommino’s position as the world's most popular smart casual loafer and drive sales during key summer months.

 
 
Tod's, Erin Pollard Marketing, Fashion Marketing, Content Creation
 
Tod's, Erin Pollard Marketing, Fashion Marketing, Content Creation
 
 
Tod's, Erin Pollard Marketing, Fashion Marketing, Content Creation
 
 

The Tod’s Gommino is made for free thinkers that cherish both quality craftsmanship, and quality time; like-minded men and women driven by passion as they enjoy life and share it with the world.

— tods
 
 
Tod's, Erin Pollard Marketing, Fashion Marketing, Content Creation