CREATIVE BRAND DEVELOPMENTabout pollard
Founded by fashion industry executive Erin Pollard Erin Pollard is an innovative brand builder, strategist, and marketer with a unique blend of creative intuition, business intelligence, and authentic values.
For two decades, Erin led Global Fashion Partnerships with leading publishers like Harper’s BAZAAR and goop.
Working to provide creative solutions for hundreds of growing and established luxury brands and working cross-functionally to deliver results set the stage for POLLARD. Her leadership and ideas-based approach allows her to breathe energy into the brands she partners with.
Our Approachvalues driven approach
POLLARD places the brand community at the center of strategy. We believe we will foster positive results through transparency, collaboration, and commitment.
We maintain that it is our collective undertaking to behave responsibly through social, environmental, financial, civil, business and marketing practices.
WHAT WE DOour services
In a rapidly evolving cultural landscape, a modern and conscious strategy is critical. We will identify the roadmap required to activate authentic, long-lasting relationships.
Brand Architecture Development —
POLLARD will strengthen your products, services, and content to ensure customers relate and engage with your brand organically and effectively
Research and Insights —
Our team of seasoned strategists will design and conduct the research required to identify and connect with your target audience and solve your go-to-market challenges
Omni-Channel Marketing and Sales —
We create a roadmap of character consistent, purposeful brand expressions that result in powerful connections for both you and your valued customers
Content and Communications Planning —
POLLARD’s content professionals effectively plan, create, deliver, and govern brand content that is conscious and consistent
Paid Advertising —
Whether interested in selling advertising on your platform, or investing in advertising your products, POLLARD will create a blueprint for effective print, digital, podcast, experiential and social advertising
Sponsorship Sales —
We’ll find authentic and relevant partners for your conference, summit or event
Brand Partnership Strategy and Sales —
POLLARD will develop a revenue-driving strategy that monetizes your brand eco-system for partners that share your values and objectives
Strategic Partnerships —
POLLARD will cultivate a larger audience by teaming up with brands that provide mutual benefits, shared values, and similar customer profiles
Collaboration Strategy —
A new Era of product collaborations has begun. We will help you define how to approach a strategy for product capsules and collaborations that is both modern and ethical
Brand PortFolio
AGL
Alberta Feretti
Amanu
Andrew Marc
Balenciaga
Bally
Balmain
Bottega Veneta
Brunello Cucinelli
Burberry
Celine
CHANEL
Chloé
Civil Jewelry
Coach
Cynthia Rowley
David Yurman
Diesel
Dior
DKNY
Fendi
Ferragamo
Giorgio Armani
Givenchy
Gucci
Isabel Marant
Jimmy Choo
Kate Spade
La Double J
Loewe
Longchamp
Loro Piana
Louis Vuitton
Maje & Sandro
Marc Jacobs
Max Mara
Michael Kors
Missoni
Modern Luxury
MONCLER
Moschino
Oscar De la Renta
OYUN
Pomellato
PRADA
Roberto Cavali
Roger Vivier
Saint Laurent
Sonia Rykiel
State bags
Stuart Weitzman
Rimowa
Tiffany
TOD’S
Valentino
Versace