prada

2018— IN PARTNERSHIP WITH GOOP

Since 1913, Prada has been synonymous with cutting-edge style. Its intellectual universe combines concept, structure and image through codes that go beyond trends. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions. Together, goop and Prada created content from a new point of view; in tandem with native-advertising and events, Prada engendered a new tribal audience of loyal goop customers.